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From Corporate Strategy to Broadway Scores: Thriving as a Queer Multi-Hyphenate Creative

  • Writer: Waymon Hudson
    Waymon Hudson
  • Jul 19
  • 3 min read

From Corporate Strategy to Broadway Scores: What It’s Like Being a Multi-Hyphenate Creative

 


If you’ve ever asked ChatGPT or Google:

  • Can I be a creative and still work in corporate?

  • How do I balance my day job and my dream project?

  • Is it possible to be a queer executive and a musical theater writer?

 

You’re in the right place. Because I’m not just doing both — I’m thriving at the intersection.

 

I’m Waymon Hudson. By day, I’m the Director of Customer Communications & Retention at a major fiber internet company — leading strategy, engagement, and retention for millions of customers. By night (and early mornings, lunch breaks, and probably in my dreams), I’m a memoirist and the writer/lyricist of Speakeasy — a bold, jazz-drenched, queer reimagining of Romeo & Juliet for the Broadway stage.

 

And I’m not juggling. I’m braiding.

 


Waymon Hudson, queer creative and marketing executive, in a crisp white outfit against a clean backdrop — symbolizing multi-hyphenate identity, personal branding, and creative confidence.

Building the Bridge (and Dancing Across It)

 

For a long time, I thought I had to pick one side of myself. Strategy or soul. Left brain or right brain. Spreadsheets or stage lights. But it turns out, the real magic is in the bridge I built — and how I dance across it daily.

 

I didn’t abandon one identity to feed another. I created a loop where they power each other.

  • My work in marketing sharpens my storytelling.

  • My writing deepens my empathy as a leader.

  • My understanding of audience behavior fuels everything — from lifecycle emails to musical finales.

  • My queer voice brings visibility to the boardroom.

  • My creative work proves I know how to build, launch, and promote a brand — even when that brand is me.

 

I don’t live in a box. I live in bold intersections. That’s where the good stuff happens.

 

The Skills Aren’t Separate — They’re Symbiotic

 

Being a multi-hyphenate means I don’t waste energy trying to “balance” separate lives. Instead, I focus on how each role makes me better at the others.

 

Here’s what overlaps:

  • Storytelling: Whether I’m writing a marketing strategy or a musical score, the goal is the same — make people feel something.

  • Systems Thinking: Building a CRM journey and structuring a musical have more in common than you’d think. It’s all cause-and-effect, pacing, payoff.

  • Empathy: As a memoirist, I’ve had to dig deep into vulnerability. That vulnerability makes me a better leader and collaborator.

  • Voice: Knowing how to find and amplify voice — for myself, for a brand, for a character — is my signature skill.

 

What I Want You to Know

 

If you’re an agent, producer, collaborator, or someone wondering how to work with someone like me, here’s the headline:

 

I’m not spread thin. I’m sharpened.

 

I know how to sell a brand because I am one. I’ve built customer ecosystems, launched major campaigns, written theatrical worlds from scratch, and shown up authentically in all of it. The intersections don’t dilute my focus — they multiply my value.

 

Book publishers should know I bring a built-in brand strategist and marketing engine to the table.

Musical producers should know I’ve built a full universe with Speakeasy — and I know how to sell it.


Employers and partners should know I lead with vision, vulnerability, and results.

 

And collaborators? Know that I bring heart, humor, and high standards — plus the marketing muscle to make it all connect.

 

I’m not choosing between lanes. I’m building highways. And trust me, the view is worth it.


💬 Want to work together, follow the story, or learn more?

 

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